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A t-shirt is a necessity, yet we believe necessities can and should rise above the mundane. A good one feels worn in and looks slightly faded. Like your dad’s favorite shirt he wore while working in the garage, it has character; it holds the lessons passed on from generation to generation.

The Asher is the base of our daily uniform, our workhorse. It’s not tight and it’s not baggy. Our combed 100% Supima® cotton has a soft hand feel without being gauzy. It’s washed to feel like a shirt you’ve always had yet rugged enough to know it’s going to be with you for some time to come. The Asher is a blank canvas for you to create your own legacy. 

Our Heritage Wash process involves hand pigment dying and enzyme washing to create a supremely soft, lived-in, vintage finish. Due to this process, some variation of color between batches can be expected. The result is a unique garment that continues to soften and add character with time and washing.

American grown and American made.

• 100% Supima® Cotton
• Pre-shrunk
• Made down the road in Los Angeles
• Model is 6' and wears a medium
• For a slimmer fit, size down
• Effortless returns