This ultra-concentrated purple shampoo reduces breakage and hydrates as it cleanses and tones from roots to ends. Use N°.4P to neutralize brassy hair and yellow tones for brighter, softer, stronger blond hair, gray hair, or highlighted hair. Effective on natural and color-treated hair.

Product Details:
Neutralizes brassiness for brighter hair
Strengthens hair and repairs damage
Hydrates and softens hair
Free Of: Sulfates, Silicones, Phthalates, Phosphates, Paraben, MIC/MIT, Protein. Color safe, vegan, suitable for chemically treated hair

How To Use:
Distribute evenly between palms first.
Apply to wet hair. Lather fully.
Leave on for 1-3 minutes. Rinse well. 
For more intense toning, leave on hair up to 5 minutes. Follow with N°.5P Blonde Enhancer Toning Conditioner for maximum toning results.
Use weekly or as-needed.

Key Ingredients:
Violet Toning Agents: Seal in brightness and balance tone to reduce brassiness and yellow tones.
Gentle Blend of Coconut Oil-Derived Surfactants: Provides easy lather and leaves the scalp and hair feeling hydrated.

Ingredients:
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Sodium Cocoamphoacetate, Bis-Aminopropyl Diglycol Dimaleate, Betaine, Acrylates Copolymer, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Sodium Benzoate, Fragrance (Parfum), Limonene, Hexyl Cinnamal, Acid Violet 43 (CI 60730)