Experience an instant lift with the Avene Hyaluron Activ B3 Concentrated Plumping Serum 30ml — a smoothing, firming, regenerative serum crafted around a minimalist, 8-ingredient formula. This thoughtful blend leans on 94% natural ingredients, delivering noticeable tightening and plumping without unnecessary additives.

Why this serum stands out

• Minimalist, effective formula: only eight ingredients, concentrated for real results.
• High-purity actives: 1.5% pure hyaluronic acid to hydrate, plump, and support skin elasticity; 6% niacinamide to bolster the skin barrier and address visible aging.
• Fragrance-free: designed for sensitive skin and safe for use on all facial areas, including the eye contour.
• Ethical and transparent: 94% natural ingredients with no ingredients of animal origin.
• Packaging you can feel good about: comes in a recyclable glass pipette bottle; outer packaging is not made from recycled materials.

What problems it tackles and the results you can expect

• Immediate tension and tightening: provides a rapid lifting sensation for a more awake, firmer look right after application.
• Deep plumping and firmness: the hyaluronic acid deeply hydrates to smooth and refine facial contours.
• Wrinkle reduction and elasticity: sustained use supports a more elastic feel and a visibly smoother appearance around treated areas.
• Gentle for sensitive skin: fragrance-free formulation makes it suitable for all skin types, including delicate complexions.
• Eye area compatibility: formulated to be safely used on all areas of the face, including near the eyes.

Ideal for

• Adults seeking a clear, minimalist approach to anti-aging skincare without fragrance or animal-derived ingredients.
• Those with sensitive or reactive skin who still want a potent hydrating and firming treatment.
• Anyone looking for a targeted serum that delivers immediate fullness while supporting long-term skin resilience.

How it fits into your routine

Pair this plumping serum with a gentle cleanser and sunscreen for daytime use, or layer underneath richer moisturizers for enhanced hydration. Its fragrance-free, eye-area-friendly formula makes it a versatile addition to both morning and evening routines, helping you maintain a refreshed, firmer complexion without irritation.