Skin Bleaching in Black Atlantic Zones: Shade ShiftersThis book's discussion of skin bleaching, lightening and toning in Black Atlantic zones disengages with the usual tropes of Black Nationalism and global white supremacy such as 'the desire to be white', 'low self esteem' and 'self hatred' and instead engages with the global multi billion dollar market in lighter skins with products from local cosmetic and pharmaceutical companies and entrepreneurs. This practice can be for short term strategic